The upcoming summer transfer plans for Manchester United are being overseen by Sir Dave Brailsford, known for his success in cycling. With the delayed arrival of key executives, Brailsford has taken on a pivotal role in the club’s recruitment strategy. He’s been actively engaging in discussions with various parties, including club representatives and agents, to attract the identified targets for the next season.
Currently, the club awaits the arrival of incoming chief executive Omar Berrada and sporting director-in-waiting Dan Ashworth. This delay has led to Brailsford’s increased involvement as they prepare for the summer transfer window. Despite his limited experience in football transfer negotiations, Brailsford’s background at Ligue 1 club Nice, where he served as INEOS director of sport, brings valuable insights to the table.
While Berrada and Ashworth are yet to officially join, Brailsford is playing a crucial role in discussions, both in person and over the phone, as they gear up for the first transfer window under INEOS ownership. Sources emphasize that Brailsford’s focus lies primarily on presenting INEOS’s long-term vision for the club rather than directly handling financial negotiations.
Looking ahead, Brailsford is expected to transition into a broader role overseeing sporting performance, relinquishing his active involvement in transfer dealings. However, for now, he remains central to shaping United’s transfer strategy amid the pending arrivals of Berrada and Ashworth.
Jason Wilcox, recently appointed as United’s technical director, alongside Ashworth, will lead the club’s transfer vision in future windows. One of the key areas of focus for United this summer is strengthening the centre-back position.
GIPHY App Key not set. Please check settings